Search Engine Optimization or SEO is the practice of optimizing a website to rank higher in search engine results (SERPs) like Google. It makes it more likely that consumers will find and engage with your brand. In addition to increasing visibility, SEO also helps brands boost their website traffic and drive conversions. This is what every business owner wants to hear right? The truth is, with more than 3 billion people using the internet worldwide, the competition to be visible online is fierce. If you don’t have an SEO strategy in place, your competitors could be swiping your prospects from you at this very moment – even if people are searching something specific to your brand. Putting together the right SEO strategy can be complex, costly, and time-consuming. That’s where I come in. I use my knowledge and experience to drive a simplified, cost-effective, and result-driven approach to SEO. My approach makes it easy for customers to find you online.
Keywords are the main component that helps customers find your brand and it's content. These are the words customers type into the search bar on Google. It is important to target the right keywords that you are able to compete for or risk being outranked by more authoratative competitors, and this is where I come in. Things I look at include:
A SEO Site Audit is the first step in any SEO campaign. It is a through analization of the site to indentify areas that need improvment. These improvements can lead to better visibilty and higher rankings. I look at things such as:
On-Page SEO is one of the most important parts of SEO and also probably one of the easiest to fix. This is usually done after fixing any technical issues and identifying the right keywords you want to target. On-Page SEO includes:
Doing Local SEO correctly is important any businesss to be found easily online. Normal SEO will help you show up in the SERP rankings after keywords relevant to your business are typed in search, where as Local SEO are optimizations that help people who are searching for you or your services locally. Heres how Local SEO helps:
Technical SEO is the first thing I look at after an SEO audit. It refers to Googles ability to crawl your site. If done incorrectly it may prohibit your ability to rank higher in SERP results or not rank at all. Heres a few ways how I help with Technical SEO:
Off-Page Optimization refers to factors that are contributing outside of your website. Link building and citations being two of the most important factors. These are basically votes that your business is legit. Having a proper Off-Page strategey is important to use in your SERP and Local SEO campaign. Here's how I help Off-Page:
